BECOMING A SUCCESS MAGNET - Working On Your Weakest Link

     On your way to becoming a success magnet, it is important to know what your strengths are and to use them. At the same time, it is just as important to know what your weaknesses are. Once you can recognize and accept your more undeveloped aspects, you can work on them, get help for them and/or have others compensate for you.

     One way to look at your weaknesses (and strengths) is by examining your character traits. Possibly you are known to be kind and compassionate but maybe not assertive enough. This is the case of a business owner I am working with who is ready to expand his business and let others do some of the work he has been doing. However, when a customer complains, he immediately acquiesces and does the “grunt work” himself. This is a block to getting his business up to the next level. He needs to learn that very important 2 letter word-NO! Or possibly you are very goal oriented but impatient. Impatience can be detrimental because many successful ventures take time and need lots of tending. A person with not enough patience could sabotage the potential of certain projects or dreams. He could also alienate others and sabotage himself by damaging relationships. Other character traits (or the lack of) to examine are courage, persistence, confidence, self-acceptance, flexibility, integrity, honesty, sociability and calmness.

     Another way of conceptualizing your weaknesses and strengths specifically as a business owner is explained in the book, “The E-Myth Revisited,” by Michael E. Gerber. He says that in order for a business to be successful, the business owner needs to be the Technician, Entrepreneur AND Manager. The Technician, which most entrepreneurs start out as, is the part of the person that does the job. For example, as a business coach, I spend time with people coaching them. The Entrepreneur deals with the future, the possibilities and the vision of how he wants his business and life to be. Writing a business plan, writing this article, and networking with others are ways I express my “internal entrepreneur.” The Manager is pragmatic. He is the organizer, the planner, handles past accounts and writes reports. What is your weakest link of the three? Mine is definitely the manager. Being aware of that, I need to set aside time to do those things, otherwise, I will probably conveniently “forget about it.” Also, I may need to surround myself with people that have a strong managerial personality to make up for my relatively weaker managerial personality.

     Accepting and working on your weakest links is a powerful key to attracting success. You can count on and flaunt your strengths to get you noticed and be competitive. However, avoiding working on your weaknesses would eventually limit your ability to share those gifts and strengths with prospective customers. Focus on strengthening your weak areas and watch how effortlessly and naturally your strengths will lead you to increased success.

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